The What, Who and Why of Starting A Podcast

If you’re looking into starting your very own podcast, here are a few questions you need to ask yourself before you set everything up.

Step 1. What’s Your Podcast For?

So firstly, why would you like to make a podcast? It is safe to say that you are a consultant? A business? Or, maybe an advertising supervisor? Assuming this is the case, you may have distinguished podcasting as an extraordinary approach to build authority, and provide your clients and target audience with significant and engaging substance.

Or, on the other hand would you say you are taking a look at podcasting from an expert point of view? This may mean you’ll be making a show in your extra time. Also, the subject will be something that you’re enthusiastic about.

In either case, you can recognize your “why” here. That is essential to remember, so you can remain focused, especially when you’re thinking that it’s hard to get a show out.

Next, shouldn’t something be said about your “who”?

The What, Who and Why of Starting A Podcast

Step 2. Who is Your Podcast For?

In case you’re coming at it from a business perspective, and you’re (for instance) a fitness coach who needs to make a health and fitness podcast, then your intended interest group may be individuals who are keen on sticking to a good diet, weight reduction, work out, or lifting weights.

In case you’re making a show out of your hobby – suppose it’s based around your affection for zombies and post-prophetically calamitous fiction – then your intended interest group would essentially be people with a similar enthusiasm. They may be enthusiasts of TV shows like The Walking Dead, computer games like Resident Evil, books like World War Z, and movies like Night of the Living Dead.

A lot of people talk about the importance of creating audience personas. It’s a smart thought, drawing out precisely why it is that you’d get a kick out of the chance to tune in to your substance. That persona is something to remember each time you arrange a scene: “Would John, our audience persona, relate to this? Is this centered around what he enjoys, what he’s occupied with?”

That persona and those inquiries help you to keep your show focused and on track, both of which make for all the more captivating substance.

So we know who you need to achieve, how would you contact them? You have to give individuals motivation to tune in. This implies making content that they will get something out of when they tune in.

Step 3. Give Them a Reason to Listen

Regardless of whether you’re giving data that will help somebody to get in shape (on account of our fitness coach), or doing a truly engaging meeting with one of your most loved creators (on account of our zombie podcaster) you’re offering some incentive for your audience.

Not just have you given them motivation to tune in, you’ve given them motivation to return for additional. It’s vital to consider this in the beginning stages. Can you record 10-15 potential scenes that you think your target audience would love to tune in to?

Once you’ve set up your own show and are looking to expand or have another host join you, you can take a look at cost of a voice over recording. This will help give you a better idea of how much you will have to pay if you consider hiring a voice over artist.